Last November 17, Alternative Education ABM students took part in a Masterclass dubbed “The USP Blueprint: How to Build a Business That Stands Out.” 

 

Held at the Maria T. Pilapil Hall, the session was led  by Mr. Erickson Jao, MMC, CPM (Chairperson of Marketing Management, DLS-CSB School of Management and Information Technology). 

 

The masterclass was designed to help our ABM students craft a strong Unique Selling Proposition (USP) and better understand the importance of branding and positioning in making any business venture stands out!