PROJECT DUO SERIES #5

This Duo Series #5 features a bunch of highly talented alumni who have excelled in their fields of endeavor: advertising, basketball, music, and photography.  

[LSGH]-Project-Duo---Ad-Men

Raymond Arrastia

Batch HS ‘84

Raymond is currently the CEO of Publicis One Philippines, the country’s biggest marketing communication enterprise. It is comprised of the leading and most awarded advertising agencies in the country such as Publicis Jimenez Basic, Publicis Manila, Leo Burnett Manila, Arc, Blackpencil, Starcom Mediavest Group, and Zenith Optimedia. Its roster of clients include Nestle, McDonald’s, Procter and Gamble, Universal Robina Corporation, Unilab, Globe Telecom and Coca-Cola, among others.

Concurrently, he is also the Managing Director of Leo Burnett Group Manila. Under his leadership, the agency achieved phenomenal growth. It has also been recognized in prestigious local and international award shows, and has been awarded by The 4As-Philippines Agency of the Year as the agency with the Best in Management of Business and the Best in Industry Leadership and Community Service, to name a few.

Campaign Asia’s Agency of the Year 2015 has recognized Leo Burnett Manila with the Philippine Creative Agency of the Year Gold Award. The Manila office is likewise lauded within the Leo Burnett global network, being one of five offices awarded with a Bright Star–an award bestowed upon the agency network’s top overall performers in all aspects of the business: financial, creative awards and people development.

Prior to taking over the reins of Leo Burnett Group Manila, Raymond set-up Blackpencil Advertising in 2004, as Leo Burnett Manila’s second advertising agency.

Raymond has also held numerous key positions outside of the agency. He has been elected as the Chairman of the 4As-Philippines (Association of Accredited Advertising Agencies), Public Relations Officer of the AdBoard (Advertising Board of Philippines), Chairman for the 4As- Agency of the Year Awards committee, Board of Trustee of the PANAF (Philippine Association of National Advertisers Foundation), and board member of the Ronald McDonald House Charities (RMHC), among others; a testament to his leadership acumen and stature as a respected figure in the marketing industry.

Alexander Syfu

Batch HS ‘81

Alex is currently the Managing Partner and Chief Client Officer of Dentsu Jayme Syfu, one of the top and most-awarded advertising agencies in the country. The agency was named as the Agency of the Yea of the Philippines for 2016 by Campaign Asia.

He started his advertising career with J. Walter Thompson as Promotions Assistant before moving to Account Management. Aside, from JWT, he also worked with Leo Burnett and McCann-Erickson in the Philippines.

After his local stint, Alex had the opportunity to work with McCann-Erickson Southeast Asia for nine years in its offices in Hong Kong, Vietnam, Indonesia and Thailand.

Upon his return to the Philippines, he joined BBDO and in 2005 co-founded DM9JaymeSyfu, a member of the DDB Worldwide Group. In 2106, Jayme-Syfu Group was acquired by the Dentsu Aegis Network and became Dentsu Jayme Syfu.

He is very active in the industry, having served as Chairman of the Association of Accredited Advertising Agencies of the Philippines (4As) in 2012 and 2014. He was President of the Ad Standards Council (ASC) in 2014. He led and co-chaired the industry’s launch of AdSummitPilipinas in 2014 and also served as Chairman of AdSummitPilipinas 2016. Currently, he is part of the Marketing and Communications Trade Council.

John Troy B. Mallillin

Batch HS ‘17

Troy is the youngest among four siblings of Pio Mallillin, Jr. and Ma. Visitation Mallillin. He started playing basketball as early as 8 years old where he was influenced and taught by his older brother. In 2013, Troy was a varsity player of his former school, Our Lady of Perpetual Succor in Marikina. In the same year, he was spotted during the NCR meet, and was selected as one of the players to represent the Marikina team. Troy was approached by several coaches from various high school teams such as Letran, Arellano University, Far Eastern University and La Salle Green Hills, and fortunately chose the latter. Upon joining LSGH, he started as Team B in 2014 with the Philippine Athletic Youth Association (PAYA) team.

In Season 91 of the National Collegiate Athletic Association (NCAA), he was suspended to play in the 16th game of the elimination round and in the playoffs. However, he was a Rookie of the Year contender with difference of 0.13 points PAV from the awardee save from his suspension. He was also chosen to play in Gilas U18 last year to represent the Philippines, but he declined and opted to focus for NCAA Season 92.

In NCAA Season 92 he was awarded as the Most Valuable Player in the Juniors Division averaging 19.3 points, 10.1 rebounds and 31.1 minutes per game. He decided to pursue a Marketing course in De La Salle University.

Rasleigh-Paolo Rivero

Batch HS ‘14

Prince is part of the UAAP Season 79 Seniors Basketball Champion Team, the De La Salle University Green Archers which was led by the coaching of Coach Aldin Ayo. He was also part of the UAAP Season 74 Juniors Champion Team with the National University Bullpups before transferring to La Salle Green Hills. He was part of the Mythical 5 in the NCAA Season 89 and won Best Defensive Player of the Year and the Most Valuable Player award as part of the LSGH NCAA Juniors Basketball Team.

Reference: Slam Online

[LSGH]-Project-Duo---Composers

Jose Luis Ocampo

Batch HS ‘77

Jose Luis Ocampo popularly known as Louie Ocampo has been a phenomenal composer, jingle writer, and musical director since the 1977. He has worked with the top performers and artist in the Philippines and abroad. He graduated from the Berklee College of Music in Boston Massachusetts and majored in Film Scoring.

He is a member of the Filipino Society of Composers, Authors and Publisher. He is the Senior Industry Faculty for Music Production at De La Salle-College of Saint Benilde. Louie is also a regular judge at the daily noontime show ‘It’s Showtime’.

He produced numerous albums such as Salsa Boys, Ding Mercado, Paskong Pilipino, Piolo Pascual and his own instrumental album titled Louie O. Louie also scored the music for movies; Always and Forever, Like Father, Like Son, Minsan May Pangarap, Narco Dollar, Death Bond and many more.

He created and arranged jingles for TV/Radio commercials for Coke, Sprite, Del Monte Juices, Ginebra, McDonald’s, Jollibee, Century Tuna, Kenny Rogers, Johnson & Johnson Baby Products, AXE Deodorant, BPI Bank, PLDT, AT&T, Sony, Samsung, Toyota and more.

He also wrote musical plays titled Fire, Woman, Water, and SABEL: Love and Passion musical inspired by the life of National Artist for Visual Arts Benedicto ‘BenCab’ Cabrera‘s long-time muse, the crazy dancing lady named Sabel.

Awards:

 

2015 Lifetime Achievement Award FILSCAP
2013 Aliw Awards
“Lifetime Achievement Award” representing the field of Arts
2012 Awarded “People of the Year” representing the field of Arts.
2010 Star Awards
Best Theme Song for Movie “Baler”
2006 Aliw Awards
2005 – Best Musical Director
Sharon Cuneta – My Mega Valentine
2005 Department of Education
Special Awards for the song “Together You & I” With Lea Salonga
Awit Awards
2004 – Nominated for Best Christmas Song Sex Bomb – Pik pirik pik pik
2004 Awit Awards
2003 – Best Musical Arrangement and Best Vocal Arrangement –  “Tell Me” Duet Ariel
National Press Club Recipient of George Canseco Award
2002 – Composer of the Year
Metro Manila Film Festival
Best Movie Theme Song for the Movie “Home Alone D Riber”
Zsa Zsa Padilla – “Nasaan Ka Man”
2001 Metropop Songwriting Contest 2001
Grand Prize Winner PAG UWI (Interpreted by Martin Nievera)
Aliw Awards
2000 – Best Musical Director for “Martin Nievera XVIII Concert”
Katha Music Awards
2000 – Best Instrumental Composition & Best Instrumental Arrangement for “Patricia’s Lullaby”
2000 Awit Awards
1999 – Best Musical Arrangement – “Patricia’s Lullaby”       
Best Traditional Recording – “Dalagang Filipina”
Best Instrumental Performance – “Patricia’s Lullaby”
Album of the Year Nominee – “Louie O.”
1998 Awit Awards
1997 – Best Produced Record of the Year – “What’s on the Other Side” by: Martin Nievera
1997 Awit Awards
1996 – Best Ballad Recording – “You Are My Song” by: Regine Velasquez
Best Movie Theme Song of the Year – “You Are My Song” by: Regine Velasquez

Annual People’s Choice Awards

1996 – Song of the Year  – “You Are My Song” by: Regine Velasquez

Famas Awards
1996 – Best Movie Theme Song – “You Are My Song” by: Regine Velasquez
Best Musical Movie Scoring – “Wanted Perfect Mother – You Are My Song” by: Regine Velasquez

1996 Katha Awards
1995 – Best Instrumental Arrangement – “Dalagang Filipina”
1995 Creative Guild
1994 – Radio Ad of the Year – Lintas – Andoks “Payday”
Awit Awards
1994 – Best Instrumental Recording – “Forever”
Best Christmas Recording – “Christmas Past” by: Jose Mari Chan

Star Awards
1994 – Best Movie Theme Song of the Year – “Forever” by:  Passage Band

1994 Awit Awards
1993 – Best Ballad Recording – “So Many Questions” by: Side A Band
Song of the Year – “Babalik Ka Rin” by: Gary Valenciano
Best Movie Theme Song of the Year – “Ikaw”  by: Sharon Cuneta & Ariel Rivera
1992 Awit Awards
1991 – Best Song of the Year – “Closer You & I” by: Gino Padilla
Best Ballad Recording – “Closer You & I” by: Gino Padilla
1991 12th Advertising Congress
Award of Excellence for Best T.V. Jingle
1989 Hoku Awards, Hawaii U.S.A
Song of the Year Nominee – “Say That You Love Me” by: Martin Nievera
1988 Catholic Mass Media Awards
1987 – Song of the Year – “Ikaw Lamang Ang Mamahalin”  by: Joey Albert
1987 Aliw Awards
1986 – Best Musical Director
1983 Famas Awards
1982 – Best Theme Song of the Year – “Hindi Laro Ibigin Ka”
1979 Metro Pop Music Festival
Second Prize – “Ewan” (Interpreted by The Apo Hiking Society)
1977 International Electone Festival, Menu-no Sato,Japan
“Moods of Tina”
Southeast Asian Electone Festival, Jakarta, Indonesia
Senior Electone Festival, Manila
Junior Electone Festival

Ramon A. Faustino

Batch HS ’80

 Mon is the musical director/arranger/keyboardist of all of Gary Valenciano’s major shows locally since 1990 (such as “Major Impact”, “Shout”, “Move”, “Gary V Hits Music Museum”, “By Request”, “Thankful”, “Live@25”, etc.) and abroad, including landmark shows at the Nokia Theater, the Queen Elizabeth Stadium and the Universal Amphitheater, and major cities and countries around the world like New York, Toronto, Paris, London, Vienna, Belfast, Beijing, Dubai, Australia, Hong Kong, New Zealand, Japan, to name a few. Most recently, he was the musical director of Gary’s 30th Anniversary concerts at the Smart Araneta Coliseum and MOA Arena entitled “Arise”, and the ongoing series “Gary V. Presents”, which will have its season finale shows at the Solaire Theater in May 2017.

He has also arranged the music for award-winning musicals such as “The Bluebird of Happiness” and other acclaimed Trumpets productions like “Joseph The Dreamer”, “The Lion, The Witch, and The Wardrobe”, and “The Little Mermaid”, FRS’ “Widows, Orphans, and Wildebeests”, Ballet Philippines’ “Fire Water Woman” and Ballet Manila’s “Tatlong Kwento ni Lola Basyang” and “Alamat”. He was also musical director of Sharon Cuneta’s 2015 US Tour, Steps Dance Project’s “I Got Stung”, and a co-M.D. of the Martin Nievera-Gary V. collaboration “AS1”. He also worked in other recent major concerts like “Silver”, “Foursome”, “Ultimate”, “Masquerade” and “Queen Of The Night”. He was one of the musical directors/arrangers for local TV shows like “XFactor Philippines”, “Party Pilipinas”, “The Mega And The Songwriter”, and all seasons of “The Voice of the Philippines”, and “The Voice Kids”.

He has been honored for his musical scoring of the movie “Andrea” by the Star Awards for Movies and the MMFF Awards. For his work on the recordings and albums of major artists like Regine Velasquez, Ogie Alcasid, Zsa Zsa Padilla, Sarah Geronimo, Jamie Rivera, Randy Santiago, to name a few, he was recognized two times as Best Musical Arranger by the Awit Awards, along with Best Ballad Recording, Best Movie/Theme Song Recording, and Best Vocal Arrangement, Best Collaboration, among others. Also worth mentioning is his work for the first Filipino animated movie “Urduja”, where he did the musical score, and produced/arranged the award-winning theme song.

[LSGH]-Project-Duo---Image-Captors

Ronald Christopher Salvacion

Batch HS ‘87

“La Salle ingrained in me the core values of loyalty and these contributed to my success and longevity. A true Lasallian from grade school to college. Worked with the country’s best multi-national companies, publications, brands and institutions. Uplifting the industry’s standards for visual art.  As a photographer, I am happy fulfilling that vision.”

 Joseph Raymund I. Isaac

Batch HS ‘81

Raymund has been in the photography industry for 35 years now and is considered one of the best in the field. He is also known as the Philippines’ first Celebrity Photographer due to the numerous celebrities that has been in front of his lens. This is also confusing because he has also achieved a celebrity status in his field, in social media and around the world.

His works have graced hundreds of magazine covers spanning from the 80’s till the present. Most probably you have seen his work along EDSA in numerous billboards and posters. In fact, anything with a celebrity endorsement could probably be his work.

He continues winning multiple awards and recognition locally and internationally. He was the overall winner in the American Photo Magazine’s Glamour and Beauty Category, which he won continuously for four years in a row. His works were also featured in other magazines such as Elle and Quo. He was given a Special Plaque of Recognition for Photography during the, ‘The 2nd Philippine Fashion Ball’ in 2012. His book, ‘Merchant of Dreams’ is a winner of the Fedrigoni competition in Milan and the HP competition in Singapore. The book Merchants of Dreams is now a featured work in a Milan museum.

Recently, he published and produced his own sold out book, THE GOOD PHOTOGRAPHER aside from producing books for others. He produced Piolo Pascual’s book, REVEALED and Judy Ann Santos-Agoncilio’s book, JUDY ANN’S KITCHEN.

Aside from photography, he keeps busy by writing and contributing articles to different publications like the Inquirer. He also produces social media content for various clients. He cooks on the side and also develops food recipes for clients. Owning his own You Tube channel keeps him busy producing content from photography, fashion, cooking and travel.